Fashion
Anne Imhof and Nike Unveil 'DOOM: House of Hope' T90 Jersey Collection
2025-09-05
Discover the groundbreaking intersection of contemporary art and sportswear as Anne Imhof partners with Nike to reimagine a classic. This exclusive collection fuses the raw energy of Imhof's 'DOOM: House of Hope' performance with Nike's iconic athletic design, creating a narrative of contrasts and connections.

Art Meets Athleticism: A Bold Fusion of Vision and Style!

Artist Anne Imhof's Groundbreaking First Apparel Collaboration

Renowned artist Anne Imhof is making her debut in the fashion world with an exciting partnership. Following the immense success of her New York performance, 'DOOM: House of Hope,' Imhof is venturing into her first-ever apparel collaboration. She is joining forces with Nike to reinterpret the celebrated T90 jersey, infusing it with the distinct post-grunge aesthetic that characterized her recent theatrical presentation.

The Thematic Inspiration: Duality and Desire in Design

Echoing the narrative depth of her 'Romeo & Juliet'-inspired production, this collection visually explores themes of duality, longing, and affection between opposing forces. The design palette and overall aesthetic directly reference the original costume designs from 'DOOM: House of Hope,' meticulously crafted by Imhof's long-term artistic collaborator, Eliza Douglas.

Unveiling the Collection: Iconic Jerseys for Rival 'Houses'

The capsule features two distinct jerseys, each representing a contrasting 'house.' The 'House of Tigers' is showcased in a striking black-and-blue kit, modeled by punk-pop sensation LIA LIA. In parallel, Berlin rapper ATK44 embodies the 'House of Wolves,' presenting a red-hued, wolf head long-sleeve. Both garments are emblazoned with the unique 'DOOM' crest on the chest, maintaining a classic touch with 'IMHOF 25' proudly displayed on the back.

Launch Event: A Celebration of Art, Music, and Collaboration

To commemorate the release of the Anne Imhof T90 jersey collection, set for September 13, Nike is hosting a dynamic 'Battle of the Bands' event at Kühlhaus Berlin. LIA LIA and ATK44 will reprise their roles as leaders of their respective 'houses,' transforming the launch into an immersive experience that blends music, performance, and fashion. Further details about this unique event are available on Nike's official experience website.

more stories
See more