Kith has officially launched Kith Ivy, an ambitious members-only retreat located in the vibrant heart of Downtown New York City. This groundbreaking venture seamlessly combines elements of high-end lifestyle, community engagement, and holistic well-being. The facility boasts an impressive array of amenities, including a dedicated padelball court, the very first Erewhon tonic bar outside of Los Angeles, an authentic Cafe Mogador outpost, and an exclusive full-service spa curated by Giorgio Armani. With an annual membership reportedly set above $36,000 USD, Kith Ivy represents a significant step into the realm of luxury hospitality for the brand, aiming to cultivate a unique cultural hub for its discerning clientele. The club is slated to welcome its members later this fall, though the exact opening date is still pending confirmation.
Situated in the West Village, specifically within a private lobby at 120 Leroy Street, the Kith Ivy establishment is meticulously designed to evoke the comfortable and inviting atmosphere of a private residence. Beyond its striking aesthetics, the club offers a diverse range of features tailored to an upscale lifestyle. Enthusiasts of padel, a rapidly growing sport, will find a full-size court, complemented by co-branded merchandise from Wilson and an exclusive apparel and accessory line from Kith Ivy itself. This thoughtful integration of sport and fashion underscores Kith's innovative approach to branding and community building.
Ronnie Fieg, the visionary behind Kith, articulated that Kith Ivy marks a pivotal moment for the brand, embodying its foundational principles in a physical space. He emphasized that this endeavor extends beyond traditional dining experiences, venturing into comprehensive lifestyle services, sports, wellness, and bespoke product offerings. This expansion signifies Kith's formal entry into the hospitality sector, demonstrating a keen understanding of its audience's evolving desires for integrated luxury experiences.
The culinary and wellness aspects of Kith Ivy are equally impressive. Members can explore a variety of dining areas, a specialized tonic bar, and a state-of-the-art wellness center. The rooftop provides additional padel courts and pro shops, enhancing the club's athletic appeal. A notable highlight is the introduction of an Erewhon tonic bar, making Kith Ivy a pioneer in bringing the acclaimed Los Angeles wellness staple to New York's elite. For a refined dining experience, Cafe Mogador, known for its Moroccan-Mediterranean cuisine, has established a presence within the club, featuring a charming ambiance with vintage Persian rugs, a central fireplace, and extensive bookshelves.
Furthermore, the collaboration with Giorgio Armani elevates the club's luxury quotient. The Armani-curated spa is a sanctuary of relaxation and rejuvenation, characterized by elegant travertine walls and flooring. It offers a comprehensive suite of treatments, including various massage therapies, advanced facial treatments, IV drips, and other specialized wellness services. For those focused on physical fitness, a sprawling 1,500-square-foot gymnasium is equipped with premium cardio, machine, and free-weight equipment, ensuring a top-tier fitness experience. Fieg highlighted that Kith Ivy is also establishing itself as a new brand, specifically focusing on the aesthetic intersection with the sport of Padel, aiming to define the visual identity of this burgeoning athletic pursuit. The club's exclusive nature means access will be granted upon the official opening this fall, requiring an annual membership investment.
Kith Ivy’s unveiling represents a bold statement in the luxury market, moving beyond retail to create an immersive lifestyle ecosystem where fashion, health, and social connection converge. The meticulously designed spaces and curated offerings reflect a deep understanding of modern luxury consumers’ desire for exclusive experiences that enrich their daily lives. By combining high-end amenities with a strong sense of community, Kith Ivy is set to become a distinguished destination for those seeking a holistic and elevated urban experience.