In a thrilling convergence of music and fashion, Levi's has unveiled a new collection that pays homage to the legendary British rock band Oasis. This highly anticipated capsule collection is a sartorial celebration of the band's distinctive aesthetic, which profoundly influenced 90s culture and beyond. The range features a selection of premium apparel, designed to resonate with fans and fashion enthusiasts alike, embodying the raw energy and iconic style that Oasis epitomized throughout their illustrious career.

The newly launched assortment comprises seven meticulously crafted T-shirts, each adorned with vintage Oasis logos. A thoughtful detail for fans is the inclusion of designs rendered in the vibrant hues of Manchester City, a direct nod to the band's hometown roots and their fervent support for the football club. Complementing these graphic tees are three unique denim tops, each reflecting the band members' signature looks. Among these, a standout piece is the 'X Oasis' parka, a direct stylistic reference to Liam Gallagher's enduring on-stage persona, featuring classic '70s Orange Tab details and subtle Oasis embroidery on the sleeve. Another highlight is a Type II Trucker jacket, drawing inspiration from the bespoke Levi's jacket created for Oasis's historic Knebworth concert in 1996, prominently emblazoned with the band's logo. The collection further includes an 'X Oasis' banded collar shirt in an indigo yarn-dye stripe, echoing the Manchester City colors and reinforcing the deep connection between the band and their origins.

The visual narrative of the campaign accompanying this collection is just as compelling, featuring imagery captured by the renowned photographer Michael Spencer Jones. Jones is celebrated for his work documenting Oasis's most iconic album covers during the 1990s, lending an authentic and nostalgic touch to the campaign visuals. Leo Gamboa, Vice President of Collaborations at Levi's, expressed enthusiasm for the launch, emphasizing its timely alignment with Oasis's much-anticipated return to the stage. He highlighted the long-standing relationship between the band members, particularly Liam and Noel Gallagher, and the Levi's brand, underscoring that this collection not only celebrates their unique fashion sense but also their genuine connection to the denim giant.

This exclusive collaboration is currently available only in European markets, but keen global audiences can look forward to a broader release later in 2025. This collection stands as a testament to the enduring legacy of Oasis and their indelible mark on both music and fashion history.