Lexus has disclosed its pricing strategy for the 2026 model year, indicating a general uplift in costs for a significant portion of its lineup. This encompasses key crossover models such as the NX, RX, and TX, which currently drive the brand's sales performance. Despite these widespread increases, the luxury automaker is also introducing certain models with reduced pricing and new, more accessible options, aiming to cater to a broader range of buyers. This move comes as the automotive market navigates various economic factors, including trade tariffs, which are influencing new vehicle prices across the industry.

The adjustments also include notable shifts in vehicle configurations. For instance, the NX series eliminates its entry-level gasoline model, shifting focus towards hybrid variants. Similarly, the all-electric RZ receives substantial upgrades in power and battery capacity, alongside the introduction of a new high-performance trim. These changes highlight Lexus's ongoing commitment to evolving its product offerings, enhancing performance, and expanding its electric and hybrid portfolio, while carefully managing price points to remain competitive and attractive to its discerning customer base.

Lexus Crossover Adjustments: Strategic Pricing and Model Enhancements

Lexus has detailed its pricing and configuration changes for the 2026 model year across its prominent crossover lineup, including the NX, RX, and TX. While a general trend of price increases is evident, strategic adjustments have been made, such as the discontinuation of the base NX 250 model, positioning the NX 350h hybrid as the new entry point. The RX line sees modest price hikes, yet introduces a more accessible Premium trim for its plug-in hybrid, providing a notable cost saving. The TX, a relatively recent addition, also experiences a slight price increment, with its hybrid variants continuing to cater to the premium segment.

The NX series, a strong performer in Lexus's sales charts, begins its 2026 journey with the NX 350h hybrid as the new entry-level option, priced at $45,470, which is an increase from the previous year's cheapest model. This shift underscores Lexus's increasing emphasis on hybrid technology. The NX 450h+ plug-in hybrid also sees a strategic adjustment with the introduction of a Premium trim level, making it more attainable at a starting price of $59,105, effectively reducing its entry cost by $3,500 compared to the existing Luxury version. For the RX lineup, the base RX 350 starts at $51,175, reflecting a minor increase. Crucially, the RX 450h+ plug-in hybrid benefits from a new Premium trim starting at $66,680, representing a significant price reduction of $5,930 compared to the 2025 Luxury trim. The TX crossover, a three-row SUV, will start at $57,090 for its front-wheel-drive, non-hybrid TX 350 model, a minor increase of $500, with its plug-in hybrid TX 550h+ Luxury trim now priced at $80,960, an increase of $2,300 from its predecessor. These varied adjustments demonstrate a nuanced approach to pricing, balancing market demands with the introduction of new features and more efficient powertrains.

Luxury and Electric Futures: Updates to the RZ and LC Models

Lexus is also refining its offerings in the electric and luxury coupe segments with significant updates for the 2026 RZ and LC models. The RZ, as Lexus's sole all-electric vehicle in the U.S. market, receives notable enhancements including increased power output and an expanded battery range. A new performance-oriented RZ 550e F Sport variant has been introduced, elevating the electric driving experience, though these improvements come with higher price points across the RZ range. Meanwhile, the iconic LC coupe and convertible see minimal changes, retaining their distinctive V8 powertrain and premium positioning, with pricing largely consistent with the previous year's models, albeit with minor increments.

The 2026 Lexus RZ, a pivotal model in the brand's electrification strategy, introduces more potent configurations and a larger battery to extend its range. The entry-level front-wheel-drive RZ 350e now commands a price of $47,295, marking a $3,200 increase over the model it replaces. The all-wheel-drive RZ 450e starts at $50,795, reflecting a $2,120 bump. A significant addition is the RZ 550e F Sport, positioned as the new range-topper at $58,295, offering enhanced performance while also making the Luxury trim of the RZ 450e more accessible with a $430 price cut. For the performance-driven LC series, the 2026 models largely mirror their predecessors. The LC 500 coupe, powered by a 471-horsepower V8, starts at $101,700, an increase of $500 from the 2025 model. The convertible variant is priced at $109,200, an $800 increase. Notably, the LC 500h hybrid model has been discontinued, streamlining the lineup. The return of the limited-edition Inspiration Series for both coupe and convertible body styles adds an exclusive option with unique aesthetic and performance enhancements, maintaining the LC's status as a premium grand touring vehicle within the Lexus portfolio.