Experience the Essence of Style: Marina Moscone's SoHo Debut

A Fresh Beginning on Wooster Street: Marina Moscone's First Physical Retail Venture

As the fashion world geared up for New York Fashion Week, designer Marina Moscone unveiled her pioneering brick-and-mortar pop-up at 140 Wooster Street. The space, a pristine canvas with its white walls and minimalist decor, offered a refreshing transition from the vibrancy of summer to the refined allure of autumn fashion. It served as an ideal backdrop for Moscone to share her latest collection and engage with a curated selection of friends and industry connoisseurs.

Showcasing the Autumn Collection: Elegance in Every Stitch

Within the serene confines of the SoHo gallery, Moscone's autumn collection took center stage. Garments featuring rich plum tailoring, lustrous silver satin pieces, and an eye-catching navy-and-burgundy polka-dot silk dress captivated attendees. These exquisite designs, further enhanced by the presence of sun-kissed fashion influencers who modeled them effortlessly, demonstrated the collection's immediate appeal. The boutique was also adorned with thoughtfully selected vintage and contemporary art and furniture, perfectly complementing Moscone's distinctively sculpted jewelry.

The Vision Behind the Location: SoHo's Diverse Appeal

Reflecting on the strategic choice of location, Moscone, who co-founded her label with sister Francesca in 2016, expressed her satisfaction. She noted that after exploring various options uptown and downtown, SoHo's unique demographic tapestry — encompassing mothers with strollers, elder couples, and the dynamic younger fashion crowd — made it the undisputed choice. This daily parade of diverse individuals passing by her boutique resonated deeply with her brand's inclusive ethos.

Anticipating Spring/Summer 2026: An Intimate Presentation

Looking ahead, Moscone announced an exciting plan: the pop-up would host the unveiling of her Spring/Summer 2026 collection. Scheduled for the following Saturday morning, this event promised an intimate, salon-style presentation, inviting anyone in the neighborhood to witness the collection through the windows. Moscone conveyed her immense excitement and pride in the hard work invested, affirming that this personal format truly aligned with her brand's identity.

A Gathering of Notables: Fashion, Film, and Fellowship

Despite a sudden heavy downpour, the evening's celebratory atmosphere remained undampened. Actress and DJ Francesca Keller set a nostalgic tone with Italian disco tunes, while notable guests arrived, including actress Louisa Jacobson, who connected with Isabella Massenet and Renata Zandonadi Quaglia, both coincidentally sporting bubble-hem Lurex mini dresses. Lily Rabe, elegant in pale pink lace, and her husband, Hamish Linklater, extended their congratulations to Moscone before indulging in an impressive grazing board laden with gourmet delights. Among the attendees, stylish mothers like Riverdale's Erinn Westbrook and curator Isolde Brielmaier exchanged anecdotes about the return to school routines in September.

Bridging Generations: A Family Affair

The event beautifully highlighted the label's broad appeal across different age groups, with Annabelle Dexter-Jones from Succession and her mother, jewelry designer Ann Dexter-Jones, both gracing the occasion. The unexpected star of the evening, however, was Marina Moscone's toddler, Marco. \"He's my best friend; he comes everywhere with me,\" the designer shared with a laugh, promising his presence and cheerleading at the upcoming collection presentation. The pop-up is scheduled to remain open to the public through October.