Experience the Fusion of Sound and Innovation: Nueva Generaciones Live

Unveiling the Musical Journey: A Platform for Discovery

In the dynamic world of music, discovering the next compelling sound often begins with a curated collection of tracks. This year marks a significant collaboration as Corona® Extra partners with Hypetrak Magazine to introduce 'Nueva Generaciones,' an innovative musical platform. This venture is set to honor global artistic expression and the rhythmic connections that unite us all, spotlighting diverse, independent artists. The grand launch culminates in a special event on August 27th at SILO, an esteemed venue in Brooklyn, and you are cordially invited to partake in this unique experience.

The Spectacle of Sound: Live Performances and Exclusive Collaborations

Anticipate an evening filled with exhilarating live performances from the acclaimed artists of 'Nueva Generaciones,' including the vibrant sounds of Planta Industrial, the captivating presence of FiFi Zhang, the soulful beats of dreamcastmoe, the distinctive artistry of duendita, and the energetic stylings of 54 Ultra. Beyond the stage, SILO will transform into a hub of creativity, featuring a dedicated apparel station. Here, attendees can acquire custom merchandise, born from the collaboration between Corona Extra and Hypetrak, including an exclusive co-branded T-shirt, a stylish tote bag, and a unique Hypetrak-curated cassette mixtape, all available on a first-come, first-served basis. The atmosphere will be further enhanced by dynamic DJ sets and an array of artisanal food and beverages, ensuring the energy remains high until the stroke of midnight.

Beyond the Notes: Unifying Cultures Through Artistry

At its very essence, 'Nueva Generaciones' champions music's profound capacity to forge bonds across diverse communities. It serves as a mirror reflecting the artists who shape contemporary fashion, influence pop culture, and craft narratives that define an era, inspiring future generations to break free from conventional norms and unleash their creative spirits. The artists featured within 'Nueva Generaciones' represent a bold new wave of musicians, fearlessly pushing the boundaries of genre, innovating sounds deeply rooted in their communities, and sharing their authentic stories.

Staying Connected: The Future of Cultural Engagement

Following this electrifying event, Hypetrak will continue to unveil exclusive content and compelling stories, drawing fans deeper into these pivotal cultural moments. This ongoing engagement ensures that the spirit of 'Nueva Generaciones' endures, connecting audiences with the artists and movements that are shaping the future of music and culture.

Secure Your Place: An Invitation to the Vanguard of Music

Don't miss the opportunity to witness the artists who are spearheading a new musical movement. Ensure your attendance by RSVPing in advance, as admission is complimentary. Keep a close watch on Hypetrak and Hypebeast for further insights into the talented individuals showcased in 'Nueva Generaciones,' and be a part of this transformative musical journey.