The 2025 Munich Motor Show, officially known as IAA Mobility, promises to be a pivotal moment for the global automotive landscape. Scheduled from September 9 to 14, this prominent European exhibition will serve as a launchpad for numerous new vehicle debuts, with a distinct focus on electric mobility. Attendees can anticipate a wide array of unveilings from established industry giants and burgeoning Chinese manufacturers, alongside immersive experiences like test drives and interactive displays. The event underscores the industry's rapid evolution towards sustainable and technologically advanced transportation solutions, providing a comprehensive look at the future of driving.

Anticipated Highlights and Groundbreaking Debuts at IAA Mobility 2025

From September 9 to 14, 2025, the vibrant city of Munich, Germany, will once again transform into a global automotive showcase as it hosts IAA Mobility. The Messe München expo center and various downtown locations will brim with innovation, featuring an impressive roster of international and European car manufacturers. This year’s show is particularly notable for the strong presence of Chinese automakers, signaling their growing influence in the global market, while American brands will be selectively represented by Ford and Lucid.

A central theme of this year's exhibition is the accelerating shift towards electric propulsion. While a significant number of traditional combustion-engine and hybrid vehicles will still be on display, electric vehicles (EVs) are poised to dominate the headlines. Here’s a closer look at some of the most exciting reveals and developments expected at this prestigious event:

• Audi: Ingolstadt is preparing for a significant showcase with the potential launch of the refreshed Q7 SUV, expected to feature a larger design and an updated interior, possibly adopting the new PPC architecture. Performance enthusiasts can look forward to the new RS6 Avant, anticipated with a plug-in hybrid powertrain, and possibly the RS5 with its V-6 electric motor combination. Audi will also unveil an exciting new concept, hinting at the future direction of its iconic sports cars.
• BMW: A highly anticipated reveal will be the all-new iX3, an electric mid-size SUV built on BMW's groundbreaking Neue Klasse platform, which will underpin its forthcoming EV lineup. The iX3 will also introduce a bold new design language for the brand.
• BYD: While official details remain under wraps, speculation suggests BYD might debut the Seal 06, a compact model poised to offer both fully electric and plug-in hybrid options.
• Cupra: The Spanish marque will unveil its new electric model, the Raval, a compact vehicle measuring approximately 4 meters, designed to compete with the Volkswagen ID.2. Cupra will also present a new concept car, offering a glimpse into its future design philosophy that seeks to seamlessly integrate human and machine.
• Dongfeng: The Chinese group continues its push into European markets. While specific models are unconfirmed, anticipation surrounds updates on the compact electric city car, the Box, and new models from the Forthing brand.
• Ford: Following recent model discontinuations, Ford is expected to make a significant return with a new compact SUV, likely a successor to the EcoSport. This model will offer both hybrid and fully electric powertrain options.
• GAC: The Guangzhou Automotive Group plans its European market entry at IAA Mobility 2025, unveiling two fully electric models: the Aion 5 and the brand-new Aion UT.
• Genesis: As it expands its European footprint, Genesis will showcase its fully electric lineup, including the G80, GV70, and GV60, all featuring high-capacity batteries for extended range. Hybrid variants are also expected to join the portfolio.
• Hyundai: The Korean automaker might introduce a new compact EV SUV, potentially named the Hyundai Ioniq 2, sharing its platform with the Kia EV2.
• Kia: The show could mark the European debut of the Kia EV4 sedan and the PV5 van. Furthermore, the compact electric SUV, Kia EV2, expected to enter production in 2026, might also be revealed.
• Leapmotor: After a partial reveal in Paris, Leapmotor is expected to fully unveil the B10 SUV and potentially introduce the B01 compact sedan, positioning it as a competitor to the Tesla Model 3.
• Lucid: The Lucid Gravity, a large American electric SUV, is set to make its European sales launch after its 2024 Geneva Motor Show appearance, offering an impressive range.
• Mercedes-Benz: The star of the show for Mercedes will be the all-new GLC, featuring a completely electric powertrain and a new naming strategy. Multiple power options, up to 490 horsepower, and a range of 650 kilometers are anticipated. Mercedes will also debut the Mercedes-AMG Project XX, a 1,360 hp electric hypercar concept, and the new CLA Shooting Brake. The VLE Prototype will preview the next generation of electric vans.
• Mini: While details are scarce, Mini might introduce special editions, reflecting its recent range transformation.
• Opel: Opel will present the Corsa GSE Vision Gran Turismo concept, available digitally, alongside the production version of the Opel Mokka GSE and the updated Opel Astra plug-in, featuring enhanced power and an 85 km electric range.
• Polestar: The highly anticipated Polestar 5, an electric sedan with over 800 hp, could be joined by the Polestar 7 prototype, an electric SUV slated for European production in 2028.
• Porsche: A significant reveal will be the all-electric Cayenne prototype, built on the PPE platform. Despite the shift, gasoline-powered Cayenne models will continue production until at least 2030.
• Renault: The new Renault Twingo series, an economical electric car, might make its official debut. The updated Renault Clio, now in its fifth generation, will also be showcased, focusing on hybrid powertrains.
• Skoda: Although not officially within the main exhibition, Skoda will unveil its Vision O concept in Munich, previewing an electric station wagon that will evolve its 'Modern Solid' design language.
• Smart: Discussions persist about a new Fortwo, and Smart might offer updates or even reveal the European version of the #5 plug-in.
• Togg: The young Turkish company aims to expand across Europe, and IAA Mobility could be the platform for announcing its market growth and a broader product lineup.
• Volkswagen: Among the most anticipated reveals are the production version of the ID.2, a compact electric car resembling the Polo, and its crossover sibling, the ID.2 X concept. The new Volkswagen T-Roc will also debut with a new hybrid powertrain.
• Xpeng: The European version of the Xpeng P7+, an electric sedan emphasizing advanced artificial intelligence and offering two battery options, could make its debut.

The Munich Motor Show will be accessible to the public from September 9 to 14, with a press day on September 8. Tickets for the IAA Summit, including conferences, range from €180 for a single day to €500 for five days, with reduced prices available. These tickets also grant unlimited public transport access. The "Open Space" events in downtown Munich—spanning Marienplatz, Odeonsplatz, Königsplatz, and Wittelsbacherplatz—will be freely accessible, offering opportunities for visitors to explore new features, attend presentations, and participate in test drives of vehicles from brands like Audi, BYD, Ford, Genesis, Hyundai, Kia, Lucid, Mercedes, Polestar, Porsche, and Volkswagen.

For travelers, Munich is well-equipped to handle large crowds, similar to Oktoberfest. Those driving from northern Italy can take the A94 motorway to the München-Riem exit, with dedicated electric vehicle parking and charging stations. From Munich Central Station, the U2 underground line provides a direct 20-minute journey to the Messe’s west entrance. Munich Airport offers various public transport, taxi, and shuttle options, with shuttles stopping directly at Terminal 1. Visitors are encouraged to purchase tickets online via the official event website for convenience.

As a journalist covering the automotive sector, witnessing the evolution of the Munich Motor Show from a traditional exhibition to a comprehensive mobility platform is truly inspiring. The increasing dominance of electric vehicles and the strong presence of Asian manufacturers signify a fundamental shift in the industry's landscape. This event is not merely about showcasing new cars; it’s about presenting a holistic vision for future mobility, encompassing sustainable solutions, advanced technology, and urban integration. For consumers and industry professionals alike, IAA Mobility 2025 offers an unparalleled opportunity to engage with the cutting edge of automotive innovation and understand the forces shaping our transportation future. The emphasis on public accessibility in the city center, offering free test drives and interactive experiences, democratizes the exposure to these advancements, making it more than just a trade show—it's a celebration of progress.