Fashion
Usher and New Era Unveil Atlanta Braves All-Star Collection
2025-07-09

A dynamic partnership has emerged between recording artist Usher and the renowned headwear manufacturer New Era, resulting in a unique collection that pays tribute to the Atlanta Braves. This collaboration, unveiled in anticipation of the 2025 MLB All-Star Game, brings together elements of sports, music, and local pride. The limited-edition apparel and accessories embody a fusion of style and allegiance, offering fans a distinctive way to celebrate the Atlanta baseball team and a cultural icon.

The centerpiece of this special capsule includes two distinct versions of the 59FIFTY Fitted cap and a single 9FIFTY Snapback model. Each cap is meticulously crafted with classic navy blue panels, complemented by a striking red bill. The iconic Braves logo is prominently featured, appearing in red on one 59FIFTY design, while the others showcase it in a crisp white. These headwear pieces are designed to capture the essence of the team's spirit while incorporating Usher's signature flair.

Beyond the headwear, the collection extends to an exclusive satin varsity jacket. This premium garment features an intricately embroidered Braves wordmark, adding a touch of sophistication. On the reverse side, bespoke All-Star Game artwork further enhances its appeal, making it a true collector's item. A notable design element across all pieces in the collection is the "Peace Up, A-Town Down" graphic. This phrase, deeply rooted in Usher's Atlanta heritage, has evolved into a significant symbol for both players and fans, signifying moments of triumph and communal celebration within the sports arena. It's a subtle yet powerful nod to the city's vibrant culture and its connection to both the artist and the team.

This collaborative effort between Usher, New Era, and MLB exemplifies how various realms of popular culture can converge to create compelling and meaningful products. The collection is more than just merchandise; it's a representation of Atlanta's identity, bridging the gap between music, sports, and fashion, and allowing fans to express their passion with style.

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