Bentley is charting a bold new course into the future of luxury mobility with the unveiling of its EXP 15 concept vehicle and a refreshed brand emblem. This momentous occasion signals the esteemed automaker's unwavering commitment to an electric future, blending a storied legacy of sophisticated design with pioneering sustainable innovation. The EXP 15 provides a captivating glimpse into the forthcoming generation of electric Bentley automobiles, promising to redefine opulent travel through advanced technology, unparalleled comfort, and environmental consciousness. This strategic evolution, marked by the harmonious integration of heritage and progress, positions Bentley at the vanguard of automotive luxury and electrified performance.<\/p>
The debut of the EXP 15 is complemented by the introduction of Bentley's subtly reimagined Winged B emblem. This update, only the fifth in the brand's impressive 106-year history, symbolizes a fresh design philosophy. With crisper lines and a more contemporary aesthetic, the new emblem encapsulates Bentley's forward-thinking vision while honoring its distinguished past. This refreshed identity will adorn all future models, beginning with the highly anticipated 2026 electric vehicle, underscoring a pivotal moment in Bentley's ongoing journey toward automotive excellence.<\/p>
Visionary Design: The EXP 15 Concept Car<\/h2>
Bentley has unleashed the EXP 15, an electric concept vehicle that boldly showcases the brand's progressive vision for its upcoming electric models, scheduled for release starting in 2026. This full-scale design concept, unveiled at Bentley's newly established Design Studio in Crewe, embodies a meticulous fusion of timeless automotive elegance and advanced technological integration. Drawing inspiration from the iconic "Blue Train" Speed Six of 1930, the EXP 15 reinterprets the essence of grand touring for the electric era, seamlessly blending classic proportions with innovative materials, sophisticated lighting, and an intuitive user experience. Though not intended for direct production, this concept car serves as a tangible manifestation of Bentley's ambitious trajectory.<\/p>
The EXP 15's exterior is characterized by its elongated, uninterrupted bonnet line, a distinctive illuminated upright grille, elegantly sculpted rear haunches, and sophisticated active aerodynamic elements. These design cues collectively re-envision Bentley's revered design language for an electrified future. Inside, the cabin is a marvel of virtual reality-driven design, featuring a unique three-seat configuration that masterfully combines traditional British textile craftsmanship with cutting-edge digital innovation. Notable interior elements include a dynamic, transforming dashboard, a rotating passenger seat for enhanced versatility, and a rich array of materials ranging from exquisite jacquard silk to intricate 3D-printed titanium. The vehicle's trunk ingeniously converts into a luxurious tailgate lounge, underscoring Bentley's commitment to unparalleled comfort and functionality. Propelled by an all-wheel-drive electric powertrain, the EXP 15 achieves a harmonious balance of exhilarating performance, supreme comfort, and environmental sustainability, embodying the fundamental principles that will define Bentley's next generation of vehicles.<\/p>
The Evolving Identity: Bentley's New Winged B Emblem<\/h2>
The debut of the EXP 15 is further amplified by the unveiling of Bentley's revitalized Winged B emblem. This significant redesign marks only the fifth update to the iconic symbol in the brand's impressive 106-year history. Conceived entirely within Bentley's own design department under the leadership of Director of Design Robin Page, the new emblem embraces a modern aesthetic. It features sharper, more dynamic wings and a central "B" motif that evokes the precision and artistry of high-end watchmaking, reflecting a refreshed and forward-looking brand identity.<\/p>
The updated emblem showcases a refined silhouette, with the lower feathering of the wings removed to create a cleaner, more sculptural form. The intricate inner diamond pattern has also been meticulously enhanced, contributing to a sense of modern precision. Notably, the central "B" jewel is now designed for standalone use, offering versatility for digital platforms and various product applications beyond the vehicle itself. This new logo is set to make its full public appearance on July 8th, coinciding with the official reveal of Bentley's future vision concept car, which previews the next evolution of the brand's distinctive design language. The launch of the emblem will also be celebrated at the grand opening of Bentley's cutting-edge Design Studio in Crewe on July 7th. Initially conceived by F. Gordon Crosby in 1919, the Winged B has undergone subtle transformations over the decades, always adapting to new eras while preserving Bentley's enduring heritage. This 2025 iteration emphatically signals Bentley's dedication to simplicity, meticulous precision, and modern luxury, setting the stage for a new generation of meticulously handcrafted vehicles.<\/p>