Elevating Interiors: The Ratio Series Redefines Functional Elegance

A New Chapter in Design: Introducing the Ratio Series

Copenhagen's renowned design house, FRAMA, has expanded its esteemed collection of home furnishings with the unveiling of the innovative Ratio Series. This new line, meticulously crafted in partnership with ilo's visionary founders, Ana Magalhães Ilharco and Matilde Cortez de Lobão, encapsulates FRAMA's dedication to Scandinavian minimalism and the inherent beauty of natural elements. Comprising four distinct freestanding storage units, the series is a testament to the seamless integration of form and function, embodying a perfect equilibrium of proportion, durability, dimension, and weight.

Timeless Aesthetics and Practicality: The Essence of Ratio

The campaign imagery from FRAMA beautifully illustrates how the Ratio Series pieces are envisioned to possess an enduring allure, seamlessly blending into any environment without overshadowing its existing character. The Ratio Chest and Console, designed for horizontal storage, feature concealed compartments and drawers that offer a pristine surface, allowing the rich grain of Birch wood to stand out. Complementing these larger pieces, the compact Side Table and the open Trolley extend the collection's theme of meticulous design into versatile accessory pieces, showcasing the series' commitment to precise and thoughtful construction for various uses.

Architectural Precision and Historical Echoes: The ilo Influence

Ana Magalhães Ilharco and Matilde Cortez de Lobão, the creative minds behind ilo, infused the Ratio series with a distinct architectural rhythm, drawing inspiration from established building standards. The designers' careful refinement of every design aspect imbues the collection with a sense of familiarity, reminiscent of the clean wooden forms found in early 20th-century furniture. This era, marked by the transition from artisanal craftsmanship to industrial production, serves as a significant historical touchstone for the series, bridging the past and the present in its design philosophy.

A Research-Driven Approach: Connecting Disciplines in Design

The explicit nod to architectural methodologies underscores FRAMA and ilo's research-intensive approach to design. Their creative process often integrates diverse influences, ranging from the intricate details of traditional Japanese interiors to the streamlined principles of European Modernism. These varied inspirations are in perfect harmony with FRAMA's existing product lines, such as the Symmetry and Rivet Series, reinforcing a coherent and distinctive brand identity that values thoughtful exploration and sophisticated execution in every piece.

Experience the Collection: Availability and Accessibility

For those eager to explore the sophisticated simplicity and architectural balance of the new Ratio Series, a visual tour through the detailed gallery is highly recommended. The complete collection is now available for purchase directly on FRAMA's official website and through an exclusive network of select retailers, inviting design enthusiasts and homeowners alike to integrate these meticulously crafted pieces into their living spaces.