Cars
Mercedes-Benz Divests Nissan Stake Amidst Japanese Automaker's Challenges
2025-09-02

In a significant financial maneuver, Mercedes-Benz's pension trust has offloaded its entire 3.8% shareholding in Nissan, fetching an estimated $325 million. This divestment reflects a prevailing apprehension within the investment community regarding Nissan's prospects for recovery, as the Japanese automotive giant grapples with severe financial headwinds and a plummeting stock value. The transaction signals a notable shift in investment strategies by major players, underscoring the precarious position Nissan currently occupies in the global automotive landscape and the challenges it faces in reassuring stakeholders of its long-term viability.

Nissan has been contending with a series of daunting financial challenges, attempting to reverse a prolonged period of declining sales and restore its profitability. This critical situation nearly culminated in a merger with Honda, a proposition seemingly driven by pressure from the Japanese government. For several months, a 2026 merger appeared to be a firm plan. However, these discussions ultimately collapsed due to irreconcilable disagreements concerning the structure and operational model of the prospective merged entity, leaving Nissan to chart its recovery course independently.

Adding to Nissan's woes, the decision by Mercedes-Benz to liquidate its considerable stake—a holding that its pension trust had maintained since 2016—sends a powerful message to the market. While a Mercedes spokesperson asserted that the divestment was merely part of a portfolio optimization strategy and not indicative of any strategic shift, the timing of the sale, coinciding with Nissan's stock experiencing one of its worst trading days, implies a lack of confidence in Nissan's short-to-medium-term outlook. This move marks a notable conclusion to a decade-long collaborative relationship between Mercedes' parent company, Daimler, and Nissan, which began in 2009. This partnership encompassed various joint ventures, including co-development projects like the Mercedes-Benz GLA-Class and Infiniti QX30, and the rebadging of vehicles such as the Nissan Navarra becoming the Mercedes-Benz X-Class. Moreover, Daimler collaborated on the Smart Fortwo and Forfour with Renault, Nissan's alliance partner, further intertwining their fates. Even Renault, Nissan's largest shareholder with a 35.7% stake, is now considering reducing its share, having recently lowered its minimum commitment to 10%.

In response to its deepening crisis, Nissan's new CEO, Ivan Espinosa, who assumed leadership in April, has introduced a comprehensive turnaround strategy dubbed 'Re:Nissan.' This ambitious plan aims to rejuvenate the company's financial health through drastic measures, including a significant reduction in global production capacity from 3.5 million to 2.5 million vehicles and consolidating manufacturing sites from 17 to 10 by the fiscal year 2027. Already, Nissan has announced the closure of facilities in Mexico and its historic Oppama plant in Japan, signaling a firm commitment to these cost-cutting initiatives. Despite these severe cutbacks, the company remains dedicated to product revitalization, planning to introduce or refresh ten models by 2027. This includes the highly anticipated 2026 Nissan Leaf, set to launch with an exceptionally competitive price, a redesigned Rogue that will bring Nissan's e-Power hybrid system to the U.S. market, and even the potential return of the Infiniti Q50 with a manual transmission option. However, the critical question remains: can these multifaceted efforts yield results swiftly enough to appease the increasingly impatient investor base and secure Nissan's future?

The recent divestment by Mercedes-Benz underscores the significant skepticism that continues to surround Nissan's financial recovery efforts. Despite the strategic turnaround plans being implemented by Nissan's new leadership, the departure of a long-standing partner highlights the persistent challenges facing the Japanese automaker in restoring investor confidence and achieving sustained profitability. The success of Nissan's ambitious restructuring and product offensive will be crucial in determining its trajectory amidst a highly competitive global automotive landscape.

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